William G. Doak
CEO, Asset Management Services
William G. Doak is Chief Executive Officer- Asset Management Services, with LW Hospitality Advisors which provides specialized hospitality related professional services to corporate, institutional, municipalities and individual clients including owners, operators, developers, attorneys, and lenders. William has more than 30 years of hospitality industry experience having held an array of senior leadership roles in operations, marketing, product development, and asset management with blue chip organizations that include: CIM Group, Four Seasons Hotels and Resorts, Ian Schrager Company, JRK Hotel Group, Loews Hotels, and Morgans Hotel Group. Beginning with the basics as a bellman, a restaurant server, and sales intern with Four Seasons Hotels, William was a scholarship athlete and ongoing member of the Deans Honor role at California State Polytechnic University’s School of Business, were he completed a major in Hotel Restaurant Management.
Throughout his career, William has achieved success working through challenging and complex lodging operational and investment matters resulting in hundreds of millions of dollars of value creation. His leadership has been associated with successful launches, turnarounds, restructuring, and repositioning of many iconic hotel properties including Four Seasons Beverly Wilshire, A Four Seasons Hotel, Trump Soho, SLS South Beach Hotel and Loews Santa Monica Beach Hotel. Mr. Doak’s roles with JRK Hotel Group and CIM Group, included oversight of both branded and independent properties. With CIM Group, William’s role elevated from “internal consultant” to oversight of asset management activities for the company’s $2 billion hotel portfolio and included his development and start-up of the firm’s in-house hotel management platform which grew to include 1,300 guestrooms among three hotels in two cities (luxury, boutique lifestyle and budget lifestyle casino). While at CIM, William worked with the development and investment teams in connection with the successful performance improvement and disposition of nine hotels, acquisition of three properties as well as ground up development of two facilities, including The James West Hollywood , now known as the 1 Hotel West Hollywood. William has successfully negotiated brand and independent hotel management contracts, license/franchise agreements, and dissolution of agreements with Marriott International, Choice Hotels, Hilton Hotels & Resorts, SBE Entertainment Group , Interstate Hotels & Resorts (now Aimbridge Hospitality), Crescent Hotels & Resorts and Trump Hotels. Working for ownership. William has successfully negotiated organized hotel labor agreements in Los Angeles, Las Vegas, Oakland, New York, and Miami. William has extensive experience managing hotels with union encumbrances.
William is currently a member of the Los Angeles Tourism Council Board of Directors and previously served as Chairman of the Board of Santa Monica’s Convention & Visitors Bureau and the Board of the City of West Hollywood Sunset Strip Business Improvement District. He was named Alum of the Year and served on the Advisory Board of the Collins College of Hospitality Management which is part of part of the California State Polytechnic University, Pomona. Additional accolades include Managing Director of the Year and Revenue Team of the Year while with Loews Hotels. William’s past community service includes multiple terms on the Board of Meals on Wheels and The Maple Counseling Center in Beverly Hills, CA.
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