LWHA® Asset & Property Management Services offers a comprehensive range of customized asset management and advisory services to maximize the profitability, value and potential of all types of hospitality organizations. Furthermore, as a third-party independent hotel management company, LWHA® Asset & Property Management Services is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience.
- Asset & Property Management
- Brand and/or Management Selection & Negotiation
- Capital Budgeting
- Food & Beverage / Restaurant Consulting
- Hospitality Property Management
- Interim Property Management
- Internal Control / Accounting Analysis
- Investment Counseling / Due Diligence
- Loan Restructuring / Workouts
- Operational Review & Analysis
- Confidential review of guest perception of service delivery
- Confidential review of brand compliance
- Critical asset review of a physical plant and FFE/capital expenditure planning
- SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis
- Marketing, sales, revenue and distribution management study
- Labor management review
- Internal processes, policies and procedures analysis - establishment of SOP Guidelines
- Operational cost analysis
- Profit & Loss forecasting review
- Credit management and cash-flow management review
- Third party management contribution analysis
- Conclusion(s), strategic recommendation(s), and written action plan
- Property Tax Assessment Appeal Evaluations
- Sales and Marketing Services
- Achieving optimum balance between Direct vs. Indirect Channel Sales
- Optimizing use of the Internet, online distribution channels and eMarketing
- Collaboration with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs
- Deploying effective marketing campaigns
- Employing effective sales incentive programs
- Establishing professional sales administrative processes
- Developing effective approaches to prospecting, qualifying, selling and closing
- Trade show presence
- Review of monthly sales reports
- Press release creation and dissemination
- Assist with optimizing business segmentation across commercial, group and leisure
- Create and maintain internal RFP response processes for maximum capture of Corporate and Consortia demand
- Staffing, Wages & Benefits Analysis
- Strategic Planning & Investment Analysis
- Buy/sell/lease analyses
- Financing/refinancing analyses
- Renovation, rebranding, and/or repositioning analyses
- Capital expenditure review
- Value optimization
- Benchmarking against relevant competitive set
- Title and form of ownership
- Capital and corporate structure
- Business plan evaluation
- Investment underwriting
- Concept development and positioning analysis
- Space programming
Asset & Property Management
The success of a well-structured hotel real estate investment creates value, and provides benefits to all stakeholders. LWHA Asset & Property Management Services (LWHA) offers the comprehensive knowledge base and experience in dealing with the critical complex aspects of success, namely: the value of hotel real estate investments and the dynamics of the financial and operational aspects of those investments, asset management, and management contracts. LWHA’s Asset Management services assume the responsibility of managing single asset and portfolios of lodging investments, with a goal to exceed the expectations of our hotel owner clients. LWHA’s expertise includes: administration and renegotiation of hotel management contracts, evaluation of capital expenditures and management of their execution, monitoring of expenses to reduce costs, benchmarking an asset’s revenue and expense performance against its past performance and the market, performing asset risk analyses tailored to current market conditions, evaluation of potential refinancing opportunities to reduce debt costs or free up capital for other investment opportunities.
Brand and/or Management Selection & Negotiation
The key to maximizing asset value of a hotel is the selection of an optimal brand and/or operator. Furthermore, under any structure, including a lease, franchise or management agreement (brand or white label management group), it is imperative that the terms of any and all agreements be at prevailing market levels. The advantages of successful branding are immense, from global marketing coverage to increased in-house efficiencies. The team at LWHA Asset & Property Management Services possess the required industry knowledge, competence, experience, and contacts to ensure the most appropriate agreement(s) is put in place, at optimal market terms, and within an efficient timeframe.
Capital Budgeting is the process of determining how much to spend on property and equipment and which assets to purchase. A significant relationship exists between a capital budget and an operational budget. Sophisticated owners plan capital and/or construction budgets for several years into the future. Capital budgeting for hotels must consider government regulations including OSHA (Occupational Safety & Health Administration) which requires safety equipment to be compliant with local laws as well as federal laws. Capital Budgeting takes weeks of planning but one wrong decision can affect whether a company will stay in business or not. Senior executives of LWHA Asset & Property Management Services possess the required industry knowledge, competence, experience, and contacts to ensure that Capital Budgeting results in long term benefits that outweigh costs.
Food & Beverage / Restaurant Consulting
LWHA Asset & Property Management Services (LWHA) Food & Beverage / Restaurant Consulting services include: market feasibility analysis, operational reviews, revenue and cost control reviews, concept and/or menu design/redesign, management and/ or franchise selection and/or negotiation, site selection, lease negotiation, facilities planning, and strategic recommendations.
Hospitality Property Management
With a real world tested and proven focus on effectiveness and efficiency, principals of LWHA Asset & Property Management Services (LWHA) have successfully managed a variety of hotel properties. LWHA’s philosophy in the day-to-day running of a hotel is simple: deliver the most satisfying experience to our guests, a rewarding atmosphere for teammates, and maximal profitability that always exceed stakeholder(s) expectations.
Interim Property Management
LWHA Asset & Property Management Services (LWHA) specializes in hotel takeovers on short notice to undertake the role as the operating company for a period of as short as 30 days or longer if necessary. Having managed and asset managed all types of lodging facilities, LWHA is experienced with a wide variety of distress situations, and the assumption of day to day hotel operations with minimal disruption. We are highly skilled at rapidly identifying problem areas, altering the directional course, and stabilizing a hotel’s operation.
Internal Control / Accounting Analysis
LWHA Asset & Property Management Services (LWHA) specializes in developing and implementing effective and efficient internal control policies and procedures applicable to all facets of a hotel’s operation, from purchase through sale. LWHA senior executives are highly skilled at detecting and preventing fraud and protecting an organization's assets. We are experienced at ensuring integrity of property financial and accounting information, achieving operational and profitability goals, and communicating formulated management principles, rules, and guidelines to achieve long term success.
Investment Counseling / Due Diligence
LWHA Asset & Property Management Services (LWHA) is highly skilled at analyzing lodging investments through a surgical investigation of a physical asset and/or an operating company. LWHA’s Hotel Investment Counseling & Due diligence processes unearth unknown and/or potentially surprising detail(s) which positions would-be investors to either confirm an original LOI offer, renegotiate based on due diligence findings, or cease pursuit of a transaction.
Loan Restructuring / Workouts
LWHA Asset & Property Management Services (LWHA) is experienced with a variety of hotel workouts including: debt reorganization, forbearance, foreclosures or deed- in-lieu transfers, bankruptcy, and attracting new capital. Restructuring debt that is too onerous to service or refinance is part art and science. We concentrate on a myriad of restructuring issues while staying laser focused on the prerequisite of having sufficient liquidity to complete the process. LWHA facilitates maximization of property value, cash flow, and a strategy that benefits both debtors and creditors.
Operational Review & Analysis
LWHA Asset & Property Management Services (LWHA) conducts detailed reviews of hotel operations to insure maximization of revenues and minimization of expenses. LWHA Operational Review & Analysis mandates encompass the following steps:
Property Tax Assessment Appeal Evaluations
LWHA Asset & Property Management Services (LWHA) provides guidance as to an optimal strategy for pursuing a successful hotel property tax appeal based on an asset's situation and the particular jurisdiction involved. In most jurisdictions, a hotel assessed at a higher valuation than other similar properties may bear a very heavy burden of proof in a tax appeal. Before undertaking an appeal based on uniformity or equal protection requirements, owners should consult with LWHA for assistance regarding the relative benefits and costs of pursuing this type of action.
LWHA Asset & Property Management Services (LWHA) facilitates hotel receivership services to secure and stabilize a hotel when time is of the essence and collateral value is at risk. LWHA receivership services include: reviewing receivership orders, court appearances, pre- and post-takeover service, and reporting assistance.
Sales and Marketing Services
LWHA Asset & Property Management Services (LWHA) Sales and Marketing Services focuses on:
Staffing, Wages & Benefits Analysis
LWHA Asset & Property Management Services’ (LWHA) hotel Staffing, Wages & Benefits Analyses are designed to evaluate labor practices and identify appropriate levels of staffing for all hotel departments. Employees are the vital resource of a hotel’s success, and LWHA offers proven techniques and methods to improve service levels while reducing turnover rates and saving money on recruitment costs. LWHA provides custom detailed reviews of every aspect of labor management, including recruiting, business volume forecasting, staffing levels, labor standards, scheduling and deployment, work processes, time and attendance tracking, and labor management reporting.
Strategic Planning & Investment Analysis
LWHA Asset & Property Management Services (LWHA) provides individual asset and company Strategic Planning & Investment Analysis services which involve extensive scrutiny of the market and development of alternative strategies. LWHA’s evaluation of each strategy considers: a SWOT analysis, level of required capital investment, potential risk(s) and reward(s), and final determination of a course of action and a plan for implementation. Strategic Planning & Investment Analysis mandates include: